Kickstarter

Earlier I was poking around on Kickstarter. I was looking at different projects, ones that have just been successfully funded and others that have just started today. By looking at other peoples videos and layouts you can learn so much about what works and what doesn't. One thing I noticed is that people who for their blurb wrote an essay made me not want to fund them. Everything should be sort, simple, and directly to the point. People who wrote excessive detail almost bored me to death. When people in the videos said "ummmmmm" or "like," especially those who were in their 20's made me immediately want to hit them over the head with a chunk of wood. They should know better. We need to speak clearly and intelligently in our video. We have to tell people EXACTLY what they are giving us money for. I was watching a Kickstarter video called "Unspoken" and the concept and idea was so incredibly cool, yet in the video after countless interviews of different people in the project starts to talk about a past project. THIS IS A BIG NO-NO, save the credentials to the blur under the video. It confused me and I'm sure I was not the only one. We also must show not tell the audience, in too many of these videos people stand in front of a camera only explaining what the project will be and not their process or even clips of what it might look like. Personally I feel that this can give the audience the wrong idea and make them believe you are waiting for the money to even start the project. It just makes is seem you said to someone "Hey this is a brilliant idea, maybe I can get people to give me money and figure it out from there," it doesn't seem professional. Lastly our video must be unique and interesting to watch. BORING IS NOT GOING TO GET US ANYWHERE. If you show our video to someone they shouldn't be looking around waiting for it to be over or staring blankly ahead; captivate the audience. For length, it probably should not be more than AT MOST 4 minutes.